D.A.O.U.D. Gallery
“Dreams Are Ours Until Dawn”
Overview
Extrnl Vision is an evolving art and apparel brand originally created as a platform for digital oil paintings inspired by pop culture and influential artists. As the brand matured, its direction expanded to include original photography, digital compositions, and mixed-media work, while maintaining a curated, semi-luxury aesthetic.
Meraki’s role has been to establish and maintain the visual foundation of the brand while supporting its transition into a more personal, expressive creative outlet.
Build Beyond
The Original.
- Maintain a cohesive semi-luxury brand identity.
- Expand beyond digital oil paintings into a broader creative platform.
- Introduce original photography and mixed-media work.
- Increase follower growth and engagement through human, wholesome imagery.
- Support commerce through an existing Shopify storefront.
Refined Without
Losing Identity.
EXTRNL Vision already had a defined typographic and color system. Rather than replacing it, the identity was refined to support a broader creative direction.
The foundation remained recognizable while giving the brand room to evolve across artwork, photography, apparel, and digital experiences.
Art Meets
Digital Commerce.
Content expanded beyond digital paintings into original photography, mixed-media visuals, digital compositions, and apparel.
From Platform
To Gallery.
What began as an evolving art and apparel brand grew into a broader creative platform centered around art, culture, storytelling, and personal expression.
EXTRNL VISION
BECOMES D.A.O.U.D.
The project continues to evolve beyond its original identity. D.A.O.U.D. Gallery builds on the visual foundation of EXTRNL Vision while creating more room for art, culture, photography, apparel, and curated creative work.
Business Development
Before
Just an Artist with a Hobby
No clear direction or long-term vision for the brand.
Hobby Like Appearance
Unpolished visuals that didn’t reflect the quality of the art.
Stock Photo Logo
Generic logo with no identity or originality.
Cluttered Posts
Inconsistent feed with no theme or content strategy.
Shadowbanned on Instagram
Low reach and engagement due to buying followers.
No Videos & No Photographs
Only PNGs of the actual art with limited content variety.
No Plans to Sell Art
No products, no systems, and no clear path to generate income.
After
New Official Logo & Branding
A unique identity that represents the vision and sets the brand apart.
Increased Following by 10%
Organic growth through optimized content and engagement.
Product Photography & Video Production
High-quality visuals that bring the art to life.
New Platforms
Shopify website, Instagram Shops, and TikTok Shops for stronger sales channels.
Subtle Graphic Design
Clean, intentional design that enhances the brand without overpowering the art.
Passive Growth Strategies
Implemented systems designed to drive consistent growth over time.
COLLABORATION WITH AN ARTIST
Thoughtfully crafted to elevate what matters most.
Driven by curiosity and built on purpose, this is where bold thinking meets thoughtful execution. Let’s create something meaningful together.
